We all know about the Net Promoter Score (NPS) as a key metric for measuring customer satisfaction, how likely are your customers to recommend your products or services?
But have you ever stopped to think about the power of an internal NPS?
That’s the measure of how likely your own employees are to recommend your company as a fantastic place to work. And trust me, that internal score is just as crucial to your success as your external one!
Think about it: your employees are your biggest brand ambassadors. If they’re happy, engaged, and proud of where they work, they’re going to talk about it positively to their friends, family, and professional networks.
This can have a huge ripple effect on everything from attracting top talent to boosting overall company morale.
Now, you might be wondering, “Sarah, what on earth do headshots have to do with all of this?”
Well, I believe that professional headshots, while seemingly a small perk, can actually play a subtle but significant role in positively impacting your internal NPS.
It all comes down to making your employees feel valued and investing in their professional image.
Feeling Valued: The Foundation of Advocacy
At its core, an employee’s willingness to recommend their workplace stems from how valued and appreciated they feel. When employees believe their company cares about them and invests in their growth and well-being, they’re naturally more likely to be positive advocates.
Providing professional headshots is a tangible way to demonstrate this care. It sends a message that you see them as professionals and you’re willing to invest in helping them present themselves confidently.
Investing in Professional Image: A Subtle Confidence Booster
Think about the feeling you get when you have a great professional photo of yourself. It can boost your confidence and make you feel more polished and ready to take on the world.
The same holds true for your employees. By providing them with high-quality headshots, you’re giving them a valuable tool for their own professional branding, whether it’s for LinkedIn, internal profiles, or even personal use.
This investment in their image can subtly but powerfully increase their pride in their role and their company.
The Link to Internal NPS: Pride and Positive Word-of-Mouth
So, how does this connect to your internal NPS? When employees feel valued and proud of their professional image, they are far more likely to speak positively about their workplace.
They’ll share their company’s successes with enthusiasm, recommend it to talented individuals they know, and generally act as positive advocates.
This organic, word-of-mouth marketing from your own employees is incredibly powerful and directly contributes to a higher internal NPS.
Beyond the Photo: Reinforcing Positive Feelings
It’s not just about taking the photo; it’s also about how you integrate it into your company culture.
Here are a few ways to reinforce those positive feelings:
Make it a Great Experience: Ensure the headshot session is professional, enjoyable, and convenient for your employees.
Highlight Them Internally: Use the headshots in your internal communications, employee directories, and recognition programs to showcase your team and their contributions.
Empower Their External Use: Encourage employees to use their professional headshots on platforms like LinkedIn, reinforcing their connection to your company in a positive light.
Subtle but Significant: Every Little Bit Counts
It’s important to remember that professional headshots are just one piece of the larger puzzle when it comes to improving your internal NPS. Factors like fair compensation, meaningful work, a positive culture, and opportunities for growth are all critical.
However, providing this seemingly small perk can contribute significantly to the overall employee experience and foster a sense of pride and value that ultimately leads to more “promoters” within your organization.
Seeing the Bigger Picture: Are Your Employees Smiling Advocates?
So, the next time you’re thinking about ways to boost employee engagement and improve your internal NPS, consider the power of a professional headshot.
It’s a tangible way to show your employees you value them, invest in their professional image, and ultimately turn them into smiling advocates for your company.
Corporate Portrait
Think school picture day meets the business world.
Corporate Portrait brings professional headshot photography directly to your business in Omaha, Lincoln, and surrounding Nebraska communities. Starting at $30 per employee with full ownership rights included. Because getting great headshots shouldn’t be complicated.